02 - bjørnhalfmann
02 - bjørnhalfmann
02 - bjørnhalfmann
02 - bjørnhalfmann
02 - bjørnhalfmann
Turning complexity into clear, human-centred digital products
I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.
I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.
I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.
I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.
I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.
My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.
My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.
My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.
My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.
My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.
I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.
I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.
I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.
I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.
I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I connect customer needs, business priorities and technical constraints to establish a clear direction for design.
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I stay involved in research, journey mapping, interaction design, prototyping and design systems
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.
Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation
Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation
Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation
Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation
Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation
Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design
Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design
Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design
Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design
Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design
Figma · FigJam · Framer · Miro · Adobe Creative Cloud
BRANDS
BRANDS
BRANDS
VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico ...
VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico ...
VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico and many more ...
VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico and many more ...
VW
BMW
Google
Ford
Mercedes
Telekom
Telefonica
TELUS
TikTok
FERRERO
Sennheiser
LEGO
Jim Beam
P&O Cruises
MENULOG
Startups
Startups
AGENCIES
Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco
Foodini, Questmate, Australian Coffee Culture, Enbrace, Meeco
Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco
Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco
Akcelo
DDB
Interone BBDO
Publicis Emil
GOOGLE
Serviceplan
Phillip & Keuntje
BLAST RADIUS
Scholz & Friends
LEAGAS DELANEY
BASHFUL
LLR
NETEYE
WeAreYou
Wundermann
CLIENTS
Clients
AGENCIES
Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE, WeAreYou
Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE
Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE
Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE
Akcelo
DDB
Interone BBDO
Publicis Emil
GOOGLE
Serviceplan
Phillip & Keuntje
BLAST RADIUS
Scholz & Friends
LEAGAS DELANEY
BASHFUL
LLR
NETEYE
WeAreYou
Wundermann