02 - bjørnhalfmann

02 - bjørnhalfmann

02 - bjørnhalfmann

02 - bjørnhalfmann

02 - bjørnhalfmann

Turning complexity into clear, human-centred digital products

Turning complexity into clear, human-centred digital products

Turning complexity into clear, human-centred digital products

I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.

I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.

I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.

I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.

I’m Bjørn Halfmann, a product design leader and UX strategist based in Sydney, with 18+ years of international experience across product, experience and creative design.

My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.

My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.

My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.

My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.

My work spans digital identity, fintech, open banking, healthcare and platforms—areas where people need to understand complex information and make confident decisions.

I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

I combine design direction with hands-on practice. I help teams frame problems, align on priorities and develop ideas into journeys, prototypes and design systems. Alongside the work itself, I build project teams, mentor designers and collaborate closely with Product, Engineering and business stakeholders.

portfolio-bjorn-halfmann-a

I SET DESIGN DIRECTION AND STAY CLOSE TO THE WORK.

I SET DESIGN DIRECTION AND STAY CLOSE TO THE WORK.

I SET DESIGN DIRECTION AND STAY CLOSE TO THE WORK.

I SET DESIGN DIRECTION AND STAY CLOSE TO THE WORK.

I SET DESIGN DIRECTION AND STAY CLOSE TO THE WORK.

Leadership

Leadership

Leadership

Leadership

Leadership

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

Direction

Direction

Direction

Direction

Direction

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

DESIGN DELIVERY

Design Delivery

Design Delivery

Design Delivery

Design Delivery

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

Muteo

Muteo

Muteo

Muteo

Muteo

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

Ventures

Ventures

Ventures

Ventures

Ventures

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

Mentorship

Mentorship

Mentorship

Mentorship

Mentorship

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

Leadership

Leadership

Leadership

Leadership

Leadership

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

I’ve built and managed multidisciplinary project teams of up to six through Muteo, including resourcing, external talent and delivery planning.

Direction

Direction

Direction

Direction

Direction

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

I connect customer needs, business priorities and technical constraints to establish a clear direction for design.

DESIGN DELIVERY

Design Delivery

Design Delivery

Design Delivery

Design Delivery

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

I stay involved in research, journey mapping, interaction design, prototyping and design systems

Muteo

Muteo

Muteo

Muteo

Muteo

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

I’m the founder of Muteo, where I lead product design and experience strategy across client engagements.

Ventures

Ventures

Ventures

Ventures

Ventures

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

I also co-founded Enbrace, an energy-management platform, and Australian Coffee Culture, a ready-to-drink coffee brand. These ventures have given me direct experience of shaping propositions, developing products and preparing them for market.

Mentorship

Mentorship

Mentorship

Mentorship

Mentorship

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

As a mentor with Founder Institute Australia & New Zealand, I provide pro-bono office hours and review sessions for early-stage startups on product design, experience design and innovation strategy.

LEADERSHIP & STRATEGY

LEADERSHIP & STRATEGY

LEADERSHIP & STRATEGY

LEADERSHIP & STRATEGY

LEADERSHIP & STRATEGY

Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation

Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation

Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation

Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation

Design direction
Team leadership & mentoring
Product & UX strategy
Stakeholder alignment
Workshop facilitation

DESIGN & DELIVERY

DESIGN & DELIVERY

DESIGN & DELIVERY

DESIGN & DELIVERY

DESIGN & DELIVERY

Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design

Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design

Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design

Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design

Product & interaction design
UX research & prototyping
Service design & journey mapping
Design systems
Privacy by design

SELECTED TOOLS

SELECTED TOOLS

SELECTED TOOLS

SELECTED TOOLS

SELECTED TOOLS

Figma · FigJam · Framer · Miro · Adobe Creative Cloud

Brands

BRANDS

BRANDS

BRANDS

BRANDS

VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico ...

VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico ...

VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico and many more ...

VW, BMW, Google, Ford, Mercedes, Telekom, Telefonica, TELUS, TikTok, Smartgroup, Sennheiser, LEGO, P&O Cruises, MENULOG, Pepsico and many more ...

VW
BMW
Google
Ford
Mercedes
Telekom
Telefonica
TELUS 
TikTok
FERRERO
Sennheiser
LEGO
Jim Beam
P&O Cruises
MENULOG

Startups

Startups

Startups

Startups

AGENCIES

Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco

Foodini, Questmate, Australian Coffee Culture, Enbrace, Meeco

Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco

Foodini, Questmate, Australian Coffee Culture, Limepay, MarketNow, Enbrace, Meeco

Akcelo
DDB
Interone BBDO
Publicis Emil
GOOGLE
Serviceplan
Phillip & Keuntje
BLAST RADIUS
Scholz & Friends
LEAGAS DELANEY
BASHFUL
LLR
NETEYE
WeAreYou
Wundermann

Clients

Clients

CLIENTS

Clients

AGENCIES

Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE, WeAreYou

Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE

Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE

Akcelo, Smartgroup, Regional Australia Bank, Limepay, Domain, JVM, Interone, BBDO, Publicis, GOOGLE

Akcelo
DDB
Interone BBDO
Publicis Emil
GOOGLE
Serviceplan
Phillip & Keuntje
BLAST RADIUS
Scholz & Friends
LEAGAS DELANEY
BASHFUL
LLR
NETEYE
WeAreYou
Wundermann

Find me on

I acknowledge the First Peoples of Australia, their Elders past, present and emerging. I pay my respects to the traditional storytellers, designers, artists and owners of the land on which I live and work.

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