01 - bjørnhalfmann

01 - bjørnhalfmann

01 - bjørnhalfmann

01 - bjørnhalfmann

01 - bjørnhalfmann

Product Design Leader

& UX Strategist

PRODUCT DESIGN LEADER

& UX Strategist

Product Design Leader

& UX Strategist

I lead teams and shape complex digital products—from early product direction to hands-on design delivery. My work connects customer needs, business priorities and technical constraints to create clear, trusted experiences.

I help organisations turn complexity into clear, human-centred digital products and services across identity, fintech, open banking, healthcare and platform ecosystems.

I help organisations turn complexity into clear, human-centred digital products and services across identity, fintech, open banking, healthcare and platform ecosystems.

I help organisations turn complexity into clear, human-centred digital products and services across identity, fintech, open banking, healthcare and platform ecosystems.

I help organisations turn complexity into clear, human-centred digital products and services across identity, fintech, open banking, healthcare and platform ecosystems.

SELECTED WORK

LEADING TEAMS.

SHAPING PRODUCTS.

LEADING TEAMS.

SHAPING PRODUCTS.

LEADING TEAMS.

SHAPING PRODUCTS.

I’m Bjørn, a Sydney-based designer with 18+ years of international experience across product, experience and creative design.

I’ve built and managed multidisciplinary project teams, mentored designers and set experience direction across digital identity, fintech and platform products. I work closely with Product and Engineering, staying hands-on with journeys, prototypes and design systems.

I’m a product design leader and UX strategist with 18+ years of experience across Europe, North America and Australia. My work focuses on turning complex, high-trust environments into clear, human-centred digital products and services that people can understand and use.

I’ve led work across digital identity, fintech, open banking, telco, healthcare, AI and platform products, connecting strategy, user needs and technical complexity to create scalable experiences with real-world impact.

I’m a product design leader and UX strategist with 18+ years of experience across Europe, North America and Australia. My work focuses on turning complex, high-trust environments into clear, human-centred digital products and services that people can understand and use.

I’ve led work across digital identity, fintech, open banking, telco, healthcare, AI and platform products, connecting strategy, user needs and technical complexity to create scalable experiences with real-world impact.

I’m a product design leader and UX strategist with 18+ years of experience across Europe, North America and Australia. My work focuses on turning complex, high-trust environments into clear, human-centred digital products and services that people can understand and use.

I’ve led work across digital identity, fintech, open banking, telco, healthcare, AI and platform products, connecting strategy, user needs and technical complexity to create scalable experiences with real-world impact.

I’m a product design leader and UX strategist with 18+ years of experience across Europe, North America and Australia. My work focuses on turning complex, high-trust environments into clear, human-centred digital products and services that people can understand and use.

I’ve led work across digital identity, fintech, open banking, telco, healthcare, AI and platform products, connecting strategy, user needs and technical complexity to create scalable experiences with real-world impact.

Looking for design leadership or support with a complex product challenge? Let’s talk.

Find me on

I acknowledge the First Peoples of Australia, their Elders past, present and emerging. I pay my respects to the traditional storytellers, designers, artists and owners of the land on which I live and work.

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