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DOMAIN - MARKETNOW
I co-designed the first buy now pay later (BNPL) experience for the real estate vertical. Agents and vendors can now offer, pay or finance a sales campaign in the property market more conveniently than ever before.
MY Role
UX Design Lead · UX Strategy · Product Design· Branding
Client
Domain / Limepay
Engagement
Engaged by Limepay through Muteo
DOMAIN - MARKETNOW
I co-designed the first buy now pay later (BNPL) experience for the real estate vertical. Agents and vendors can now offer, pay or finance a sales campaign in the property market more conveniently than ever before.
Role
UX Design Lead · UX Strategy · Product Design· Branding
Client
Domain / Limepay
Engagement
Engaged by Limepay through Muteo
Connected Experiences
A shared platform connecting agents, vendors and accountants across campaign setup, payments and reconciliation.
3 User Groups
Simple Setup
A guided journey helping agents add vendor details, select payment options and send an invitation in three straightforward steps.
3-Step Agent Setup
Flexible Payments
Vendors can choose to pay for their property marketing campaign upfront or defer payment until their property sells.
Pay Now or After Sale
THE TASK
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
THE Task
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
Bring buy now, pay later to property marketing through a mobile-first experience that helps agents set up campaign payments and gives vendors a clear choice of how to pay.
The Approach
The experience needed to support three connected roles: agents, vendors and accountants. I co-designed role-specific journeys across setup, payment and reconciliation, using distinct colour cues to differentiate agent and vendor flows and communications.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
The Approach
The experience needed to support three connected roles: agents, vendors and accountants. I co-designed role-specific journeys across setup, payment and reconciliation, using distinct colour cues to differentiate agent and vendor flows and communications.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
THE FLOW
We made it intuitively easy for vendors and agents to interact with the platform by colour coding their user flows and comms differently.
Agent touchpoints
→ Add vendor details
→ Choose payment type
→ Click to send
Vendor touchpoints
→ Confirm details
→ Choose payment
→ Enter agreement
01
The Agent Experience
As part of the experience, we’ve created a conversational journey for agents to set up their clients and send them their payment options in three simple steps.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
02
Notification
The vendors receive email and SMS notifications automatically, educating about the campaign setup.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
03
The Vendor Experience
Vendors presented with the offer can simply choose how they would like to pay for their campaign – now and direct or later, when their property is sold.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
Designing a universal Digital ID experience, named 'EverSafe ID' for the TELUS ecosystem, ensuring seamless integration and heightened security across all brands, products, and services.
04
PAYMENTS
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
04
PAYMENTS
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
Dashboard
Vendor and Agent dashbord experience
05
Vendor Dashboard
The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.
The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.
The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.
The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.
The dashboard gives vendors an overview and complete control of their campaign. Duration, fee and payment overview are all presented in one viewport.
06
Payments
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
Vendors can manage campaign top-ups and payments before or after settlement from their dashboard, with clear visibility of the fees and charges associated with each payment option.
07
Agent dashboard
Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.
Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.
Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.
Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.
Agents and agent accountants can handle campaign top-ups or new payment options all within the agent dashboard.
08
MAKING CAMPAIGN PAYMENTS SIMPLE
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
08
MAKING CAMPAIGN PAYMENTS SIMPLE
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
Engaged by Limepay through Muteo, I led the UX design for MarketNow, connecting agent setup, vendor payment choices and account management in one mobile-first experience. The design made payment options and fees clear, helping vendors understand their choices while giving agents a straightforward way to set up and manage campaign payments.
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Looking for design leadership or support with a complex product challenge? Let’s talk.
Looking for design leadership or support with a complex product challenge? Let’s talk.
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