THE 8
Pre-Lauch
campaign

I directed the concept and design for BMW 'THE 8' pre-launch campaign in Miami, covering the landing page and key visuals across three phases.

Role

CREATIVE / UX DESIGN / ART DIRECTION

Agency/Client

JVM / BMW

THE 8
Pre-Lauch
campaign

I directed the concept and design for BMW 'THE 8' pre-launch campaign in Miami, covering the landing page and key visuals across three phases.

Role

CREATIVE / UX DESIGN / ART DIRECTION

Agency/Client

JVM / BMW

THE 8
ART BASEL
MIAMI BEACH

Prelaunch / Social Campaign

THE IDEA

THE8 launch aimed to set a benchmark for a new form of aesthetics, created in partnership with Studio Drift. The artist duo, known for their artwork on human-technology-nature projects, initiated the fusion of high-end technology and sophisticated art & design in a three-phase campaign around the car-launch at Art Basel Miami.

Pre EVENT
STUDIO DRIFT

PRE EVENT
STUDIO DRIFT

Pre EVENT
STUDIO DRIFT

PRE EVENT
STUDIO DRIFT

Studio Draft Teaser
Attitude Film - Onsite
Teaser Content - Social

EVENT
ART BASEL MIAMI

Life Performance
Car launch
Social share

Post EVENT
ONSITE CONTENT

Post EVENT
ONSIDE CONTENT

POST EVENT
ONSIDE CONTENT

Post EVENT
ONSITE CONTENT

POST EVENT
ONSITE CONTENT

Event Article
Media Corporations
Event Content - Social

Event Article - Onsite
Media Corporations
Event Content - Social

Event Article
Media Cooperations
Event Content - Social

THE BEAUTY OF MOVEMENT

Is reflecting the aesthetics of a bird flock. Never before has a natural phenomenon on this scale been artistically translated with autonomously flying drones. For this purpose, Studio Drift developed a unique algorithm, which was created by observing the flight patterns and flight shape of these birds. The result was the drone performance "Franchise Freedom" - a true work of art initiated by Studio Drift in partnership with BMW.

ATTITUDE film
& ONSITE ARTICLE

ATTITUDE film
& ONSIDE ARTICLE

STATEMENT film
& ONSIDE ARTICLE

ARTICLE BWM.com
& media cooperation

Social MEDIA

Media Coop
& Social MEDIA

Social MEDIA

Studio Drift’s Drone Performance was the linchpin of social content. Divided in a Pre, Event, After the event phase, we used all content, to lead traffic to the whole THE8-experience on BMW.com.