TikTok
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THE FORD
#Eco Sport
Challenge
I lead the creative and user experience of the product entertainment pre-launch campaign for the Ford Ecosport.
Role
CREATIVE / UX DESIGN / ART DIRECTION
Agency/Client
WUNDERMAN / FORD
THE FORD
#Eco Sport
Challenge
I lead the creative and user experience of the product entertainment pre-launch campaign for the Ford Ecosport.
Role
CREATIVE / UX DESIGN / ART DIRECTION
Agency/Client
AKCELO / FURPHY
THE IDEA
THE IDEA
THE IDEA
THE IDEA
THE IDEA
How do you pre-launch a car with no specific USP or features? You make it the centre of a fun & entertainment platform-campaign - The Ford “EcoSportChallenge”. 6 Teams, 6 Weeks, 6 Challenges, one Platform. With all content, aggregated and shared under the hashtag #EcoSportChallenge. Resulting in the selling of all 200 launch vehicles in the pre-launch phase.
How do you pre-launch a car with no specific USP or features? You make it the centre of a fun & entertainment platform-campaign - The Ford “EcoSportChallenge”. 6 Teams, 6 Weeks, 6 Challenges, one Platform. With all content, aggregated and shared under the hashtag #EcoSportChallenge. Resulting in the selling of all 200 launch vehicles in the pre-launch phase.
How do you pre-launch a car with no specific USP or features? You make it the centre of a fun & entertainment platform-campaign - The Ford “EcoSportChallenge”. 6 Teams, 6 Weeks, 6 Challenges, one Platform. With all content, aggregated and shared under the hashtag #EcoSportChallenge. Resulting in the selling of all 200 launch vehicles in the pre-launch phase.
How do you pre-launch a car with no specific USP or features? You make it the centre of a fun & entertainment platform-campaign - The Ford “EcoSportChallenge”. 6 Teams, 6 Weeks, 6 Challenges, one Platform. With all content, aggregated and shared under the hashtag #EcoSportChallenge. Resulting in the selling of all 200 launch vehicles in the pre-launch phase.
How do you pre-launch a car with no specific USP or features? You make it the centre of a fun & entertainment platform-campaign - The Ford “EcoSportChallenge”. 6 Teams, 6 Weeks, 6 Challenges, one Platform. With all content, aggregated and shared under the hashtag #EcoSportChallenge. Resulting in the selling of all 200 launch vehicles in the pre-launch phase.
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
Teasing on
Social channels
Recruiting the Challengers
Teasing on
Social channels
Recruiting the Challengers
Teasing on
Social channels
Recruiting the Challengers
Teasing on
Social Channels
Recruiting the Challengers
Teasing on
Social channels
Recruiting the Challengers
5 WEEKS
5 WEEKS
5 WEEKS
5 WEEKS
5 WEEKS
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
6 Challenges
6 Teams
Involving the community
6 Challenges
6 Teams
Involving the community
6 Challenges
6 Teams
Involving the community
6 Challenges
6 Teams
Involving the community
6 Challenges
6 Teams
Involving the community
6 WEEKS
6 WEEKS
6 WEEKS
6 WEEKS
6 WEEKS
PHASE THREE
#CARLAUNCH
PHASE THREE
#CARLAUNCH
PHASE THREE
#CARLAUNCH
PHASE THREE
#CARLAUNCH
PHASE THREE
#CARLAUNCH
The final event in Berlin
Showing the winners
Car launch
The final event in Berlin
Showing the winners
Car launch
The final event in Berlin
Showing the winners
Car launch
The final event in Berlin
Showing the winners
Car launch
The final event in Berlin
Showing the winners
Car launch
01
01
01
01
01
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
PHASE ONE
#Activation
02
02
02
02
02
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
PHASE THREE
#EXPERIENCE
PHASE TWO
#EXPERIENCE
PHASE TWO
#EXPERIENCE
THE CHALLENGES #EXPERIENCE
THE CHALLENGES #EXPERIENCE
THE CHALLENGES #EXPERIENCE
THE CHALLENGES #EXPERIENCE
THE CHALLENGES
#EXPERIENCE
From gorillas to sheep to bananas to dance contests and many more. We did not shy away from any category to make our challenges as entertaining as possible.
From gorillas to sheep to bananas to dance contests and many more. We did not shy away from any category to make our challenges as entertaining as possible.
From gorillas to sheep to bananas to dance contests and many more. We did not shy away from any category to make our challenges as entertaining as possible.
From gorillas to sheep to bananas to dance contests and many more. We did not shy away from any category to make our challenges as entertaining as possible.
From gorillas to sheep to bananas to dance contests and many more. We did not shy away from any category to make our challenges as entertaining as possible.
The teams updated their social feed daily to entertain the audience, fishing for likes. All challenges got a best off cutdown, released at the end of each week.
The teams updated their social feed daily to entertain the audience, fishing for likes. All challenges got a best off cutdown, released at the end of each week.
The teams updated their social feed daily to entertain the audience, fishing for likes. All challenges got a best off cutdown, released at the end of each week.
The teams updated their social feed daily to entertain the audience, fishing for likes. All challenges got a best off cutdown, released at the end of each week.
The teams updated their social feed daily to entertain the audience, fishing for likes. All challenges got a best off cutdown, released at the end of each week.
03
03
03
03
03
PHASE THREE
#CARLAUNCH
PHASE THREE
#Activation
PHASE THREE
#LAUNCH
PHASE THREE
#CARLAUNCH
PHASE THREE
#CARLAUNCH
SOCIAL ACTIVATION
#ECOSPORTCHALLENGE
SOCIAL ACTIVATION #ECOSPORTCHALLENGE
SOCIAL ACTIVATION #ECOSPORTCHALLENGE
SOCIAL ACTIVATION #ECOSPORTCHALLENGE
SOCIAL ACTIVATION #ECOSPORTCHALLENGE
With the strategy to aggregate and share all campaign content with the hashtag #ecosportchallenge. We ensured that online content about the vehicle was available before the launch phase.
With the strategy to aggregate and share all campaign content with the hashtag #ecosportchallenge. We ensured that online content about the vehicle was available before the launch phase.
With the strategy to aggregate and share all campaign content with the hashtag #ecosportchallenge. We ensured that online content about the vehicle was available before the launch phase.
With the strategy to aggregate and share all campaign content with the hashtag #ecosportchallenge. We ensured that online content about the vehicle was available before the launch phase.
With the strategy to aggregate and share all campaign content with the hashtag #ecosportchallenge. We ensured that online content about the vehicle was available before the launch phase.
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
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