TELUS
+
MERCEDES-AMG
SILVER ARROWS
GRAND QUIZ
MERCEDES-AMG
SILVER ARROWS
GRAND QUIZ
MERCEDES-AMG
SILVER ARROWS
GRAND QUIZ
MERCEDES-AMG
SILVER ARROWS
GRAND QUIZ
I directed and conceived a facebook chatbot-activation as part of the AMG 'Melbourne Grand Prix' communication.
I directed and conceived a facebook chatbot-activation as part of the AMG 'Melbourne Grand Prix' communication.
I directed and conceived a facebook chatbot-activation as part of the AMG 'Melbourne Grand Prix' communication.
I directed and conceived a facebook chatbot-activation as part of the AMG 'Melbourne Grand Prix' communication.
I directed and conceived a facebook chatbot-activation as part of the AMG 'Melbourne Grand Prix' communication.
Role
CREATIVE
ART DIRECTION
UX DESIGN
Role
CREATIVE
ART DIRECTION
UX DESIGN
Role
CREATIVE
ART DIRECTION
UX DESIGN
Agency/Client
PUBLICIES EMIL / MERCEDES AMG
Agency/Client
PUBLICIES EMIL / MERCEDES AMG
Agency/Client
WUNDERMANN / FORD
CREATIVE Partner
SIMONE BARTOLINI
CREATIVE Partner
SIMONE BARTOLINI
Team
DANIEL ANTONIUS / NATALIE SHORT / JEYDA ERDOGAN
Team
DANIEL ANTONIUS / NATALIE SHORT / JEYDA ERDOGAN
The Opportunity / Idea
The Opportunity / Idea
The Opportunity / Idea
THE IDEA
THE IDEA
Passionate F1 fans have a chance to experience the Melbourne grand prix in person. We create a chatbot turned F1 quiz with 2 tickets to the Grand Prix as the main prize.
Passionate F1 fans have a chance to experience the Melbourne grand prix in person. We create a chatbot turned F1 quiz with 2 tickets to the Grand Prix as the main prize.
Passionate F1 fans have a chance to experience the Melbourne grand prix in person. We create a chatbot turned F1 quiz with 2 tickets to the Grand Prix as the main prize.
Passionate F1 fans have a chance to experience the Melbourne grand prix in person. We create a chatbot turned F1 quiz with 2 tickets to the Grand Prix as the main prize.
Passionate F1 fans have a chance to experience the Melbourne grand prix in person. We create a chatbot turned F1 quiz with 2 tickets to the Grand Prix as the main prize.
Bot 1 | WARM UP
Bot 1 | WARM UP
Bot 1 | WARM UP
Bot 1 | WARM UP
Bot 1 | WARM UP
Users were invited to answer 5 questions in the fastest time possible to win Mercedes/AMG merchandise. This was a warm-up phase to build awareness, engagement and attract an audience.
Users were invited to answer 5 questions in the fastest time possible to win Mercedes/AMG merchandise. This was a warm-up phase to build awareness, engagement and attract an audience.
Users were invited to answer 5 questions in the fastest time possible to win Mercedes/AMG merchandise. This was a warm-up phase to build awareness, engagement and attract an audience.
Users were invited to answer 5 questions in the fastest time possible to win Mercedes/AMG merchandise. This was a warm-up phase to build awareness, engagement and attract an audience.
Users were invited to answer 5 questions in the fastest time possible to win Mercedes/AMG merchandise. This was a warm-up phase to build awareness, engagement and attract an audience.
Bot 2 | GRAND QUIZ RACE
Bot 2 | GRAND QUIZ RACE
Bot 2 | GRAND QUIZ RACE
Bot 2 | GRAND QUIZ RACE
Bot 2 | GRAND QUIZ RACE
For the final round 2 days later, users were invited to answer 5 new questions in the fastest time possible in order to win the 2 tickets to the Grand Prix.
For the final round 2 days later, users were invited to answer 5 new questions in the fastest time possible in order to win the 2 tickets to the Grand Prix.
For the final round 2 days later, users were invited to answer 5 new questions in the fastest time possible in order to win the 2 tickets to the Grand Prix.
For the final round 2 days later, users were invited to answer 5 new questions in the fastest time possible in order to win the 2 tickets to the Grand Prix.
For the final round 2 days later, users were invited to answer 5 new questions in the fastest time possible in order to win the 2 tickets to the Grand Prix.
THE USER | SENTIMENT
THE USER | SENTIMENT
THE USER | SENTIMENT
THE USER | SENTIMENT
THE CHATBOT | SUMMARY
THE CHATBOT | SUMMARY
THE CHATBOT | SUMMARY
THE CHATBOT | SUMMARY
THE CHATBOT | SUMMARY
ENGAGEMENTS - 4,665
CONVERSION LEADS - 3.613
COMPLETION RATE - 77%
ENGAGEMENTS 4,665
CONVERSION LEADS 3.613
COMPLETION RATE 77%
ENGAGEMENTS - 4,665
CONVERSION LEADS - 3.613
COMPLETION RATE - 77%
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
MORE PROJECTS:
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
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