TELUS
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# LTE-SELFIES
TELEFONICA O2
I contributed to conceptualising and designing a multi-platform social media campaign for O2 Telefonica, encouraging users to submit their profile photos for transformation into "LTE-speed faces" by expert speed cartoonists.
Role
CREATIVE / UI DESIGN / ART DIRECTION
Agency/Client
BBDO INTERONE / O2 - TELEFONICA
# LTE-SELFIES
TELEFONICA O2
I contributed to conceptualising and designing a multi-platform social media campaign for O2 Telefonica, encouraging users to submit their profile photos for transformation into "LTE-speed faces" by expert speed cartoonists.
Role
CREATIVE / UI DESIGN / ART DIRECTION
Agency/Client
BBDO INTERONE / O2 - TELEFONICA
LTE-seLfies
LTE-seLfies
LTE-seLfies
LTE-seLfies
LTE-seLfies
8 HOURS
3 SPEED PAINTERS
1245 UPLOADS
192 PORTRAITS
8 HOURS
3 SPEED PAINTERS
1245 UPLOADS
192 PORTRAITS
8 HOURS
3 SPEED PAINTERS
1245 UPLOADS
192 PORTRAITS
8 HOURS
3 SPEED PAINTERS
1245 UPLOADS
192 PORTRAITS
THE IDEA
THE IDEA
THE IDEA
THE IDEA
THE IDEA
O2 (Telefonica) users can now enjoy the speed of LTE, but how speedy is it exactly? We answered this question with a unique buzz action called 'LTE Selfies' as part of the broader O2 '#YouCanDo' campaign. We engaged three of Europe's top-speed cartoonists who transformed user selfies into LTE selfies, showcasing the exhilarating speed of LTE. The outcome? Portraits with a wind tunnel effect.
O2 (Telefonica) users can now enjoy the speed of LTE, but how speedy is it exactly? We answered this question with a unique buzz action called 'LTE Selfies' as part of the broader O2 '#YouCanDo' campaign. We engaged three of Europe's top-speed cartoonists who transformed user selfies into LTE selfies, showcasing the exhilarating speed of LTE. The outcome? Portraits with a wind tunnel effect.
O2 (Telefonica) users can now enjoy the speed of LTE, but how speedy is it exactly? We answered this question with a unique buzz action called 'LTE Selfies' as part of the broader O2 '#YouCanDo' campaign. We engaged three of Europe's top-speed cartoonists who transformed user selfies into LTE selfies, showcasing the exhilarating speed of LTE. The outcome? Portraits with a wind tunnel effect.
O2 (Telefonica) users can now enjoy the speed of LTE, but how speedy is it exactly? We answered this question with a unique buzz action called 'LTE Selfies' as part of the broader O2 '#YouCanDo' campaign. We engaged three of Europe's top-speed cartoonists who transformed user selfies into LTE selfies, showcasing the exhilarating speed of LTE. The outcome? Portraits with a wind tunnel effect.
O2 (Telefonica) users can now enjoy the speed of LTE, but how speedy is it exactly? We answered this question with a unique buzz action called 'LTE Selfies' as part of the broader O2 '#YouCanDo' campaign. We engaged three of Europe's top-speed cartoonists who transformed user selfies into LTE selfies, showcasing the exhilarating speed of LTE. The outcome? Portraits with a wind tunnel effect.
PHASE ONE
Activation
PHASE ONE
Activation
PHASE ONE
Activation
PHASE ONE
Activation
PHASE ONE
Activation
Teasing on owned
Social channels
Facebook, Insta, Twitter
Teasing on owned
Social channels
Facebook, Insta, Twitter
Teasing on owned
Social channels
FB, Insta, Twitter
Teasing on owned
Social channels
Facebook, Insta, Twitter
Teasing on owned
Social channels
Facebook, Insta, Twitter
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
Live speed painting
Real-time aggregation
Social share
Live speed painting
Real-time aggregation
Social share
Live speed painting
Real-time aggregation
Social share
Live speed painting
Real-time aggregation
Social share
Live speed painting
Real-time aggregation
Social share
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
PHASE THREE
Draw
PHASE THREE
Draw
PHASE THREE
DRAW
PHASE THREE
Draw
PHASE THREE
Draw
Incentive Lottery
Showing the winners
Incentive Lottery
Showing the winners
Incentive Lottery
Showing the winners
Incentive Lottery
Showing the winners
Incentive Lottery
Showing the winners
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
SPEED PAINTING
PHASE TWO
Activation
Upload Picture
Social share
Upload Picture
Social share
Upload Picture
Social share
Upload Picture
Social share
Upload Picture
Social share
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
06:33:12
06:33:12
06:33:12
06:33:12
06:35:19
04:58:45
04:58:45
04:58:45
04:58:45
04:02:56
02:11:15
02:11:15
02:11:15
02:11:15
00:00:00
06:33:12
06:33:12
06:33:12
06:33:12
06:35:19
04:58:45
04:58:45
04:58:45
04:58:45
04:02:56
02:11:15
02:11:15
02:11:15
02:11:15
00:00:00
PHASE TREE
DRAW
PHASE THREE
DRAW
PHASE Three
DRAW
PHASE THREE
DRAW
PHASE three
DRAW
Incentive Lottery
Showcase winners
Incentive Lottery
Showcase winners
Incentive Lottery
Showcase winners
Incentive Lottery
Showcase winners
Incentive Lottery
Showcase winners
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
#YOUCANDO
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Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
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