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Lego platform & Game Experiecne
I conceived the design of the LEGO Easter campaign platform and mobile games, which have been successfully launched internationally.
Role
CREATIVE / UX DESIGN / GAME CONCEPTS
Agency/Client
FUEL NEW MEDIA / LEGO
Lego platform & Game Experiecne
I conceived the design of the LEGO Easter campaign platform and mobile games, which have been successfully launched internationally.
Role
CREATIVE / UX DESIGN / GAME CONCEPTS
Agency/Client
FUEL NEW MEDIA / LEGO
01
THE TASK
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
01
THE TASK
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
I was tasked with developing a UX concept and designing user journeys for a responsive Lego gaming platform targeted at children aged 10 and above. This included creating mobile game concepts and storyboards to ensure an engaging and cohesive device experience.
02
THE challenge
The UX challenge centred on crafting an engaging and intuitive experience tailored for children from 6-12 years, known for their short attention spans. Our goal was to captivate and thrill users throughout their journey, offering clear guidance and answers from start to finish.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
attention span
The project goal was to develop a comprehensive, reusable solution catering LION’s brand ecosystem that can be rebranded and used for similar campaigns. A critical aspect of this solution was real-time functionality for the redemption process, which needed to accommodate two distinct user scenarios: 'On Prem' and 'Off Prem'. This dual scenario approach required offering users various methods of creating and submitting user-generated content within the web-app.
Comprehension
From a technical standpoint, the application needed to integrate seamlessly with LION’s pre-existing infrastructure platform Savanna which handles registration, redemption and SAP integrations, ensuring fluid functionality and user-friendly interactions.
ENgagement
The project allowed 8 weeks for research, design and testing before being handed over to the development.
02
THE challenge
The UX challenge centred on crafting an engaging and intuitive experience tailored for children from 6-12 years, known for their short attention spans. Our goal was to captivate and thrill users throughout their journey, offering clear guidance and answers from start to finish.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
I got the brief to design a UX concept and user journeys for a responsive Lego gaming platform (for children +10), including mobile game concepts and storyboards.
Short attention span
The attention span of 6-12-year-old children lies between 12-30min. The gamification and platform experience should be designed not to exceed the attention span.
Comprehension
Seeking an effective method to clearly explain the game and its rules to young players in an engaging way.
Ease of use
The game needs to work on mobile and desktop, games need to cater for both scenarios without
Multi device
The game needs to work on mobile and desktop, games need to cater for both scenarios without
DESIGN PROCESS
03
APPROACH
Ideation
I created a list of ideas focused on developing straightforward, engaging platform gamification mechanics - to improve user engagement through simple yet engaging game concepts and thematic stories.
Landscape Analysis
04
Methodology
Storytelling
Crafting a cohesive storytelling experience from beginning to end, incorporating games guided by the captivating character 'Chicken Man'.
User journeys
Mapping out various user journeys to address diverse user flows and use cases.
Wireframing
Revitalising the user journey with detailed mid-fidelity wireframes to show a clear visual representation of the intended user experience.
DESIGN PROCESS
03
Methodology
Methodology
Methodology
Methodoloy
Methodology
Ideation
I created a list of ideas focused on developing straightforward, engaging platform gamification mechanics - to improve user engagement through simple yet engaging game concepts and thematic stories.
Landscape Analysis
I analysed gamification strategies that are straightforward yet captivating and optimised for brief sessions on both mobile and desktop platforms.
User Flows
I developed the user flow and blueprint for the platform's mechanics and navigation and validated the gamification concept.
04
APPROACH
APPROACH
APPROACH
APPROACH
Approach
Storytelling
Crafting a cohesive storytelling experience from beginning to end, incorporating games guided by the captivating character 'Chicken Man'.
User Journeys
Mapping out various user journeys to address diverse user flows and use cases.
Wireframing
Revitalising the user journey with detailed mid-fidelity wireframes to show a clear visual representation of the intended user experience.
05
THE SOLUTION
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
Keep attention span
The project goal was to develop a comprehensive, reusable solution catering LION’s brand ecosystem that can be rebranded and used for similar campaigns. A critical aspect of this solution was real-time functionality for the redemption process, which needed to accommodate two distinct user scenarios: 'On Prem' and 'Off Prem'. This dual scenario approach required offering users various methods of creating and submitting user-generated content within the web-app.
Comprehension
From a technical standpoint, the application needed to integrate seamlessly with LION’s pre-existing infrastructure platform Savanna which handles registration, redemption and SAP integrations, ensuring fluid functionality and user-friendly interactions.
Ease of use
The project allowed 8 weeks for research, design and testing before being handed over to the development.
05
THE Solution
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
The appealing figure 'Chicken Man' guides users through the experience, explaining rules and mechanics, encouraging gameplay, and navigating them through the winning process.
Keep attention span
The project goal was to develop a comprehensive, reusable solution catering LION’s brand ecosystem that can be rebranded and used for similar campaigns. A critical aspect of this solution was real-time functionality for the redemption process, which needed to accommodate two distinct user scenarios: 'On Prem' and 'Off Prem'. This dual scenario approach required offering users various methods of creating and submitting user-generated content within the web-app.
Comprehension
From a technical standpoint, the application needed to integrate seamlessly with LION’s pre-existing infrastructure platform Savanna which handles registration, redemption and SAP integrations, ensuring fluid functionality and user-friendly interactions.
Ease of use
The project allowed 8 weeks for research, design and testing before being handed over to the development.
High Level USER Flows
Covering the user flows centred around the homepage
Covering the user flows centred around the homepage
Covering the user flows centred around the homepage.
Covering the user flows centred around the homepage.
Covering the user flows centred around the homepage.
High Level USER Flows
Covering the user flows centred around the homepage
Covering the user flows centred around the homepage
Covering the user flows centred around the homepage.
Covering the user flows centered around the homepage
Covering the user flows centred around the homepage.
MID-fi WIREFRAMES
Covering the Key user journey screens
Covering the Key user journey screens
Covering the Key user journey screens
Covering the key user journey screens
Covering the key user journey screens
MID-fi WIREFRAMES
Covering the Key user journey screens
Covering the Key user journey screens
Covering the Key user journey screens
Covering the key user journey screens
Covering the key user journey screens
WIREFRAME LEGEND
WIREFRAME LEGEND
WIREFRAME LEGEND
WIREFRAME LEGEND
WIREFRAME LEGEND
01 - Appealing Figure 'Chicken men'
02 - Squared egg preview (logged)
03 - Squared egg preview (unlogged)
04 - Widget tip
Mobile Screens
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Mobile Screens
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Covering the navigation between the three islands
Campaign & PLatform Showcase
VIDEO
Campaign & PLatform Showcase
VIDEO
The mobile Games
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
The mobile Games
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Designing three intuitive and thrilling mobile games compatible with iOS, Android, and desktop devices. Each game features three distinct levels, with each level unveiling an Easter egg.
Ninjago - Jump & Run
The Zen Master tests his students with a Ninja Parkour challenge. Guide your hero through three uniquely themed levels. Master each parkour to earn a golden egg reward.
The Zen Master tests his students with a Ninja Parkour challenge. Guide your hero through three uniquely themed levels. Master each parkour to earn a golden egg reward.
The Zen Master tests his students with a Ninja Parkour challenge. Guide your hero through three uniquely themed levels. Master each parkour to earn a golden egg reward.
The Zen Master tests his students with a Ninja Parkour challenge. Guide your hero through three uniquely themed levels. Master each parkour to earn a golden egg reward.
The Zen Master tests his students with a Ninja Parkour challenge. Guide your hero through three uniquely themed levels. Master each parkour to earn a golden egg reward.
GAME CONCEPT SCRIBBLES
SWAM POLICE - jump & run
You're a thief fleeing the law, racing through a treacherous swamp. Evade crocodiles, snakes, and numerous hazards to claim your prize.
You're a thief fleeing the law, racing through a treacherous swamp. Evade crocodiles, snakes, and numerous hazards to claim your prize.
You're a thief fleeing the law, racing through a treacherous swamp. Evade crocodiles, snakes, and numerous hazards to claim your prize.
You're a thief fleeing the law, racing through a treacherous swamp. Evade crocodiles, snakes, and numerous hazards to claim your prize.
You're a thief fleeing the law, racing through a treacherous swamp. Evade crocodiles, snakes, and numerous hazards to claim your prize.
GAME CONCEPT SCRIBBLES
SWAM POLICE - jump & run
The LEGO Friends spend a weekend in the nature reserve, boosting their jungle skills through three unique challenges.
The LEGO Friends spend a weekend in the nature reserve, boosting their jungle skills through three unique challenges.
The LEGO Friends spend a weekend in the nature reserve, boosting their jungle skills through three unique challenges.
The LEGO Friends spend a weekend in the nature reserve, boosting their jungle skills through three unique challenges.
The LEGO Friends spend a weekend in the nature reserve, boosting their jungle skills through three unique challenges.
GAME CONCEPT SCRIBBLES
06
Personal Note
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
06
Personal Note
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
From a young age, Lego ignited my creativity, helping me transform my imagination into reality with its endless modular design. This profound influence extends to my approach to product and UX design. Committed to creating flexible, intuitive systems and modules – I aim to ensure that users can enjoy personalised experiences explicitly tailored to meet their unique needs.
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Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Find me on:
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