The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

It is a fact; women love shoes. It’s a logical thing for a Lady to buy shoes, even when it is already the eight pair of red. There are no excuses for a shopping expedition any more. Because “THERE IS ALWAYS A REASON” to buy shoes. The original brief contained only a banner campaign that was so well received by the client that the concept was expanded in the TV, print, social-channel and adopted in 3 different countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

The undeniable allure of shoes for women transcends logic, making "THERE IS ALWAYS A REASON" for another pair. Starting as a banner campaign, this concept quickly expanded to TV, print, and social media, gaining traction in three countries.

It is a fact; women love shoes. It’s a logical thing for a Lady to buy shoes, even when it is already the eight pair of red. There are no excuses for a shopping expedition any more. Because “THERE IS ALWAYS A REASON” to buy shoes. The original brief contained only a banner campaign that was so well received by the client that the concept was expanded in the TV, print, social-channel and adopted in 3 different countries.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

The original online campaign, including banner mechanics and animations, has been extended to television.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

We launched a weekly contest inviting Tamaris fans to share their unique shoe-buying excuses in the comments. Winners and their reasons were highlighted in a follow-up post.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

The Rich Media concept offered users a firsthand experience of each shoe through an interactive interface, allowing navigation around the product and its features in actual size.

Rich Media Banner
Standard Banner
Online Activation

Rich Media Banner
Standard Banner
Online Activation

Rich Media Banner
Standard Banner
Online Activation

Rich Media Banner
Standard Banner
Online Activation

Rich Media Banner
Standard Banner
Online Activation

TVC
Digital OOH
Social Activation

TVC
Digital OOH
Social Activation

TVC
Digital OOH
Social Activation

TVC
Digital OOH
Social Activation

TVC
Digital OOH
Social Activation

TVC
Rich Media Banner
Social Activation

TVC - FR/NL/SEV
Rich Media Banner
Social Activation

TVC
Rich Media Banner
Social Activation

TVC
Rich Media Banner
Social Activation

TVC
Rich Media Banner
Social Activation

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