Furphy
+
Tiktok-
Creator University
I spearheaded the UX for TikTok's inaugural university platform, crafting a cross-platform learning experience that enabled users with different skill levels to learn and enhance their content creation skills in an easy, engaging, and fun way.
Role
UX STRATEGY / UX DESIGN
Agency/Client
AKCELO / TikTok US
Tiktok-
Creator University
I spearheaded the UX for TikTok's inaugural university platform, crafting a cross-platform learning experience that enabled users with different skill levels to learn and enhance their content creation skills in an easy, engaging, and fun way.
Role
UX STRATEGY / UX DESIGN
Agency/Client
AKCELO / TikTok US
01
THE TASK
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
01
THE Task
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
Design a versatile learning platform [Hub] tailored for the TikTok US market, supporting self-learning and live-course experiences. The platform [Hub] should address the specific needs of two distinct user groups, ensuring a personalised and engaging learning journey.
02
THE challenge
Course format design
The learning platform (Hub) needs to accommodate two distinct audience tiers capable of delivering 20 lessons with live content across three learning modules over a three-month period.
Multi-tier-audience
The two distinct audience tiers have different access points and features and cross-platform use.
02
THE CHALLENGE
Course format design
The learning platform (Hub) needs to accommodate two distinct audience tiers capable of delivering 20 lessons with live content across three learning modules over a three-month period.
Muti-tier audience
The two distinct audience tiers have different access points and features and cross-platform use.
DESIGN PROCESS
DESIGN PROCESS
03
Approach
Information gathering/Workshop
Stakeholder interview to identify the needs, limitations, scalability, and feature requirements of the learning platform [Hub].
Landscape Analysis
Comprehensive research into best practices for learning platform experiences and self-learning interactions, focusing on incorporating gamification mechanics.
Human-centric design
Empathising with the two-tier audience's needs, motivations, and limitations to design flows and features for seamless navigation through the platform and course program.
04
Methodology
Proto-personas
Creation of persona profiles for both general and managed creators, identifying their pain points, needs, and limitations to inform targeted design solutions.
Sitemapping
Creating a blueprint that outlines the platform's structure. Ensuring easy navigation through the various components and cross-platform modules in alignment with the user's needs and goals.
Prototyping
Low-fi prototyping of the two user flows, with a focus on integration points, and navigation to test for usability and align with stakeholder expectations.
03
Approach
Information gathering/Workshop
Stakeholder interview to identify the needs, limitations, scalability, and feature requirements of the learning platform [Hub].
Landscape Analysis
Comprehensive research into best practices for learning platform experiences and self-learning interactions, focusing on incorporating gamification mechanics.
Human Centric
Empathising with the two-tier audience's needs, motivations, and limitations to design flows and features for seamless navigation through the platform and course program.
04
Methodology
Proto-personas
Creation of persona profiles for both general and managed creators, identifying their pain points, needs, and limitations to inform targeted design solutions.
Sitemapping
Creating a blueprint that outlines the platform's structure. Ensuring easy navigation through the various components and cross-platform modules in alignment with the user's needs and goals.
Prototyping
Low-fi prototyping of the two user flows, with a focus on integration points, and navigation to test for usability and align with stakeholder expectations.
05
THE Solution
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the Splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
Ecosystem APPROACH
Enabling seamless navigation for tier one users (Managed Creators) to access live courses on the Splash page via a dashboard link, using the same login credentials.
Modular and Scalable
A modular design system, catering for both user tiers: "Managed" and "General Creators". Enabling modules and functionality to be shown or hidden through a multi-tier login.
Cross-platform Consistency
The seamless integration of Splash page content offers Managed Creators a live course overview and direct RSVP, alongside smooth navigation between the dashboard and Splash page. Managed creators will receive reminders for upcoming live courses.
Ecosystem design
Reminders, notifications and gamified progress indicators make the learning experiences intuitive and fun.
05
THE Solution
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the Splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
A comprehensive learning platform dashboard (Hub) supporting two user login tiers, aggregating courses and live content. It syncs with the splash page to link and alert users about live events.
Ecosystem APPROACH
Enabling seamless navigation for tier one users (Managed Creators) to access live courses on the Splash page via a dashboard link, using the same login credentials.
Modular and Scalable
A modular design system, catering for both user tiers: "Managed" and "General Creators". Enabling modules and functionality to be shown or hidden through a multi-tier login.
Cross-platform Consistency
The seamless integration of Splashpage content offers Managed Creators a live course overview and direct RSVP, alongside smooth navigation between the dashboard and Splash page. Managed creators will receive reminders for upcoming live courses.
Ecosystem design
Reminders, notifications and gamified progress indicators make the learning experiences intuitive and fun.
User Tiers
DEFINITION AND FEATURE REQUIREMENTS
USER TIERS
DEFINITION AND FEATURE REQUIREMENTS
TIER 1
MANAGED CREATORS
Definition
TikTok Influencers with a growing user base, sponsored and invited by TikTok.
Needs
• First tier login for the Hub and Splash page
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
Features
• First tier login for the Hub and Splash page
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
TIER 2
General CREATORS
Definition
TikTok users learning to become TikTok influencers.
Needs
• Access to the Hub
• Complete courses on the Hub
• Access to recorded educational content (live-session)
• Complete courses on the Hub
• Access to recorded educational content (live-session)
Features
• Second tier login for the Hub (only)
• Course selection and navigation
• Course selection and navigation
TIER 1
managed creators
Definition
TikTok Influencers with a growing user base, sponsored and invited by TikTok.
Needs
• First tier login for the Hub and Splash page
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
Features
• First tier login for the Hub and Splash page
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
• Course selection and navigation
• To RSVP for live sessions on the Splash page
• Reminders for RSVPs
TIER 2
General creators
Definition
TikTok users learning to become TikTok influencers.
Needs
• Access to the Hub
• Complete courses on the Hub
• Access to recorded educational content (live-session)
• Complete courses on the Hub
• Access to recorded educational content (live-session)
Features
• Second tier login for the Hub (only)
• Course selection and navigation
• Course selection and navigation
User FLows
FLOW AND FEATURE MAPPING
USER FLows
FLOW AND FEATURE MAPPING
Low-fi WIREFRAMES
Dashboard - General Creator (T2)
Low-fi WIREFRAMES
Dashboard - General Creator (T2)
07.1 Course/Overview
06.1 Course/101
06.2 Course/201
06.3 Course/301
06.1 Course/101
06.2 Course/201
06.3 Course/301
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
07.1 Life Events/Overview
07.1 Live Events/Events
07.2 Live Events/Upcoming
07.3 Live Events/Planned
07.1 Live Events/Events
07.2 Live Events/Upcoming
07.3 Live Events/Planned
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
08.1 Course/Flow
08.1 Course/Start
08.2 Course/Progress
08.3 Course/Accomplished
08.1 Course/Start
08.2 Course/Progress
08.3 Course/Accomplished
FINAL SCREENS
Dashboard - General Creator (T2)
Final Screens
Dashboard - General Creator (T2)
07.1 Course/Overview
06.1 Course/101
06.2 Course/201
06.3 Course/301
06.1 Course/101
06.2 Course/201
06.3 Course/301
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
Dashboard - Managed Creator (T1)
07.1 Life Events/Overview
07.1 Live Events/Events
07.2 Live Events/Upcoming
07.3 Live Events/Planned
07.1 Live Events/Events
07.2 Live Events/Upcoming
07.3 Live Events/Planned
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
Courses - Creators (T1/T2)
08.1 Course/Flow
08.1 Course/Start
08.2 Course/Progress
08.3 Course/Accomplished
08.1 Course/Start
08.2 Course/Progress
08.3 Course/Accomplished
06
TIkTOK UNIVERSITY
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website: tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
06
TIkTOK UNIVERSITY
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website: tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
The platform is live in the US and set to expand to English-speaking countries, with plans to extend into Europe and Asia. Visit the live website:
tiktokcreatoruniversity.com
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Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Hi, I'm Bjørn
If you have a freelance request or like to have a quick chat, please drop me a line.
Find me on
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